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What’s Not to ‘Like’?
Not long ago, one of my kids was approached by a peer who asked point blank, “Why didn’t you friend me on Facebook?” The response was given with a raised eyebrow and a funny look, “’Cuz you’re not my...
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Inspiration & Ideas From the Twitter Feed
Cruising through my Twitter feed last night and I came across this inspiring infographic – 22 Ways to Create Compelling Content. Who doesn’t need inspiration occasionally? I know I do. It’s been some...
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How to Have a Marketing Conversation With Your Customers
The time to join in the conversation is now. Your customers are talking, and they’re making decisions with or without you. So what do you need to do? You already have a Faceboook page, you’re writing a...
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Building Links to Your Website With People Skills: 5 Simple Ideas
Building links for better SEO is like building relationships with people. Remember, websites don’t offer links. It’s the people who decide what to publish who give you links to your site. Use your...
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4 Ways to Help Your Word of Mouth
When it comes to marketing, word of mouth trumps all other methods. If someone heard of you through another marketing channel, chances are they will want to hear what someone else has to say about you...
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How to Be a Giver Not a Taker
To be successful, it’s commonly assumed that a Taker personality will outperform and overshadow a Giver personality. Givers are people who help others without worrying how they will benefit; they are...
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Be Grateful and Generosity Will Follow
There are two things you can do that are sure to kill your negative buzz. That self-pity, bitterness, jealousy, and regret we all tend to cloak ourselves with, like Peanut’s Linus dragging his dirty...
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9 Tips for LinkedIn You Didn’t Know
For B2B marketing, LinkedIn is the preferred social media channel for 26% of respondents in a BtoB survey. More than 90% of B2B companies in North America use LinkedIn. It’s no surprise that LinkedIn...
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9 Easy Ways to Get Followers on Twitter
Getting followers on Twitter can be as easy as regularly tweeting good content. But there are a lot more things you can do to grow a Twitter following. 1. Create lists When you create lists of tweeps,...
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